Over 5 billion people use social media today, using many of the most common social media applications. Social media and AI have become part of our everyday routine, and integrating these powerful elements opens a limitless cavern of possibilities. AI in social media marketing could be a fruitful option for marketing strategists today, taking advantage of all its latest features. AI truly is a one-person show, from monitoring the audience to generating all your content.
What is social media marketing?
As of 2024, social media is a part of our lives in every aspect. This includes finding new brands, seeing advertisements, and accessing more websites. This exposure specifically refers to Social Media Marketing (SMM). Brands and companies use social media platforms as promotional bases to bring consumers’ attention. Every advertisement you see on your everyday scrolling comes from a set marketing team running a social media platform.
What is AI’s role in social media marketing?
Traditionally, humans who work as social media managers can crack exactly what will appeal to their human audience. Gain knowledge on what kind of content to publish to gain maximum interaction. However, the social media algorithm is important in acting as your audience. Finding out what will appeal to the algorithm was always a guessing game.
AI algorithms will change the game in 2024 when they can understand human logic and behavior while following algorithm demands. AI optimizes your content to gain maximum viewership and generate the perfect content for your brand.
AI tools to use for social media marketing
Multiple AI tools are available online to use for social media marketing:
Social media managers:
Brandwatch
Brandwatch introduces itself as the world’s leading consumer intelligence program. Monitoring and evaluating data online on social media platforms allows you to plan your campaign specific to consumer trends and preferences. This software lets you interpret and understand your social media analysis, user behaviour, and interests. It even helps you organize your marketing campaign by generating calendars and schedules for publishing and posting on your social media.
- Price: offers a free trial, permanent running ranges from 800$ to 3000$
- Features: social media management, consumer intelligence, and influencer marketing
- Compatible with Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit
High Performer
This software works as a social media manager and data analysis agent to generate the best content. High Performer analysis of statistical data to provide the best output idea, but the main goal for this software is social media management. Even creating content to your convenience, creating a posting schedule, and monitoring social media performances, Highperformr does it.
- Price: offers free plan, pro plan priced at 18$ a month
- Features: analytics, content creation, posting, social listening, content management, customisable templates, smart automation, and thread scheduling.
- Compatible with LinkedIn, Twitter, Facebook, and Instagram.
Generative AI
Hootsuite
This software acts as an inspiration agent for upcoming posts and ideas. Through constant upgrades and changes, Hootsuite is a generative agent that produces ideas and inspiration for your brand posts. It also functions as a generative tool for graphics and media that allows you to make images and videos based on URLs.
The best quality about Hootsuite is its array of other features alongside generation, including data analysis, customer interaction, and even post-management.
- Price: offers a free version and an individual professional version at 99$
- Features: publishing, analytics, social listening, customer service, security and ad management
- Compatible with Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok.
Copy.ai
This software acts as a textual generative tool that can be used to generate captions and written content and engage in conversations with your consumers. It is supported in multiple languages, which adds to the advantages of using copy.ai as it increases the user base to which this engine is accessible. In addition, this smart AI can also catch up on tone adjustments and sentiments, allowing for the best audience interest and engagement. Lastly, being able to run a plagiarism check, copy.ai ensures your content stays unique and authentic.
- Pricing: free plan offered, pro plan at 35$ per month.
- Features: Content generation, templates, multilingual support, tone adjustments, AI editing, plagiarism checker, and analytics
- Compatible with Instagram, Twitter, Facebook, LinkedIn
Spikes
This generative AI can make entire video campaigns for you, generating smaller and catchy videos for your brand. Using natural language processing, Spikes ai allows you to develop perfectly tailored captions and text that help you run a campaign specific to your brand image. It even allows you to upload a post calendar to plan and publish content effortlessly across multiple social media channels. Lastly, spikes also provide a detailed analysis of data and measure campaign performance.
- Pricing: individual plan at 8$ a month
- Features: email collaboration, task management, chat integration, and real-time notifications
- Compatible with Gmail and Outlook
Data analysis
Brand24
This software allows you to monitor your social media reach and influence by monitoring statistics and data. It monitors brand mentions across various platforms, including social media and other published forums. With its sentiment recognition technology, users can even alter their campaign approach by monitoring how audiences react to their campaign emotionally. Collaboration features that allow teams to work together make this the perfect tool for big companies.
- Price: starts at 49$ a month
- Features: Real-time monitoring, Social media analytics, Influencer identification, Sentiment analysis, Competitor analysis, Hashtag tracking
- Compatible with Twitter, Facebook, Instagram, YouTube
Sprinklr
Alongside other features, Sprinklr allows you to monitor your market performance by processing and analyzing data on your performance rates. Providing a dataset on customer engagement, audience satisfaction, and general reviews, Sprinklr allows you to optimize your campaign through these insights. What’s truly remarkable is that this agent also does the following steps for you, which include content generation, social media management, etc.
- Price: offers customized pricing based on user need
- Social media management, marketing, advertising, research, customer care, analytics, sentiment analysis, and social listening
- Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest
Advertising and campaign management
Reveal Bot
By targeting specific social media websites, Reveal Bot is responsible for optimizing your advertisement campaign to match the needs of every single social media platform. Predefined conditions allow this agent to manage ad-based performance automatically with minimal help needed. Also providing an automated calendar and pre-defined schedule, Reveal Bot is your perfect social media manager.
- Pricing: variable based on user need
- Features: Automated ad rules, testing, real-time analytics, scheduling, and AI-powered recommendations
- Compatible with Facebook, Instagram, Google Ads, and Snapchat
AdEspresso
AdEspresso optimize your ad campaign based on every social media platform’s requirements. It works similarly to the functionality of other advertising agents. It can even work as a generative agent of advertisements and uses advanced analytics to track campaign metrics. It even has smart features like smart ad optimisation based on need. AdEspresso is the perfect tool to monitor social media progress and build the best advertisement campaign.
- Pricing: varied plans based on user need
- Features: ad creation, A/B testing, advanced analytics, automation, and integration capabilities.
- Compatible with Facebook and Instagram
How does AI Work in SMM?
Artificial intelligence holds multiple features that allow it to function optimally in Social Media Marketing:
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Generating content
AI generates all your publishing needs, including images, videos, taglines, and even influencer personas.
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Predictive analysis
AI can predict what users would like to see through analysis of older trends, patterns, etc. It produces content a step ahead of trends, helping you gain a market advantage.
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Image recognition
Image recognition technology in AI can help the algorithm scan images and gather insight into user preferences, such as the clothes you like and the places you visit.
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Recognising sentiment and emotion
Smart AI today can process and see emotion and sentiment in written text. This allows it to gain further insight into user personality and behavior.
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Managing social media accounts
With an AI agent, it can serve as a multipurpose agent that can even manage your social media accounts. This includes posting, scheduling social media activity, etc/
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Targeting advertisement
By recognising individuals through interests and behavior, AI can target to whom it sends what advertisement, making sure the right products reach the right audience.
Why shift to AI for social media management?
- Time efficient: AI functions much faster than human processors and can do so without any chance of human errors, making it highly efficient.
- Budget-friendly: The development and setup of AI proceeds with a very low running cost. This, in comparison to human wages, off times, paid leaves, etc., proves a lot cheaper.
- Better ideas: AI can take inspiration from countless resources for new and improved ideas; constant upgradation allows it to innovate constantly.
- Multiple features: surpassing human capability, AI functions on multiple tiers, allowing it to carry out more than one function easily.
To Wrap Up
Social media is a must-have tool today, even for commercial use. Using social media to your advantage is a smart investment for improving your brand image and reach. AI truly takes content optimisation and enhancement to the next level.
