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Leveraging AI Chatbots for Improved Customer Engagement

Every business and company always has customers reaching out to them, and that might be the scariest part of starting a business. It is very easy to disinterest a client when using human intelligence. How do you find the solution to improved customer engagement? By leveraging AI, you can make sure that customer questions never go unanswered!

Improving customer relations becomes AI’s top priority, purely working to ensure customers are satisfied with your service. AI chatbots are now the latest development in the customer service industry. They allow automated conversations with customers that are exactly like talking to humans. AI chatbots truly use the best of both worlds: human intelligence and artificial efficiency. 

What are Chatbots?

Chatbots are conversational tools usually used in customer service. They create a way of communication between customers and businesses to ask queries and questions. Chatbots help customers gain answers without the need for human labour through a platform similar to WhatsApp. Chatbots have existed for quite some time. You might have encountered them before on websites, thinking they were artificial intelligence, but these are often just rule-based chatbots. AI chatbots are an entirely different game altogether. 

How are traditional chatbots different from AI chatbots?

Rule-based chatbot: 

These chatbots function by following a set of keywords and commands, which are referred to as rule bases. It becomes very clear to the user that the chatbot being used is a robot, which may result in the user feeling uncomfortable. Moreover, this chatbot may not be able to recognize open-ended questions or complex questions, which limits how far it can function. 

AI chatbot

AI chatbots work with natural language processing (NLP) technology that allows them to process any question and answer by mimicking human conversation. The user would never even realize that they’re talking to a robot.  AI chatbots are always updating, evolving, and learning from past conversations. This allows them to adapt and contextualize human-like dialects and conversation styles.  

Why choose AI chatbots?

  • Predictive operation

One of the greatest advantages of AI is predictive operating. This allows the algorithm to predict customer behavior and patterns before they even occur. In this context, an AI chatbot could analyze and predict customers’ behavior, what inquiries they’re likely to have for you, and much more. 

  • Time efficiency 

AI can do what humans cannot, work at lightning speed at an unmatched efficiency level. AI chatbots can run on multiple platforms simultaneously, surpassing human capability. They can manage multiple chats simultaneously, which would typically require numerous workers to accomplish. 

  • Affordability 

Apart from initial investment, it has a very low running cost. Once an AI chatbot has been established, the advantages are that it doesn’t require additional costs that come with human workers, such as wages, vacations, etc. 

  • Constant availability 

In jobs like customer service, workers need to be constantly available to respond to customer issues. AI is beneficial in that context as well because it can be at work 24/7, whereas humans cannot. This drastically increases customer satisfaction through prompt responses. 

How do AI chatbots work?

Artificial intelligence as a technology works by taking data from all over the internet and additional resources, processing it at the speed of lightning, and generating answers based on this gathered information. 

AI chatbots combine the powers of artificial intelligence with conversational interfaces to connect users with a robot that can understand them. Using Machine learning and natural language processing helps the algorithm expand its knowledge constantly and understand the user intent and needs side by side. The AI trains itself based on available conversational data it studies and integrates with. This data will allow the bot to study human talking patterns and behaviors and then continue to develop its intelligence to converse similarly. 

Setting up the AI chatbot

The power of AI chatbots today is that you don’t even need to know coding or development to add it to your website! There are many tools available online that can help you build your own AI model, these Algorithms can then be trained to cater to your own company’s needs.

With the help of these algorithms setting up your chatbot becomes a very easy process in just a few simple steps.

  • Define the purpose and function of the chatbot on your website and then choose which software you want to use. Deciding the chatbot’s role in your company makes deciding which chatbot you want a lot easier.
  • Build your account and train your chatbot. Training your chatbot includes giving it your source data, creating the conversation tone you want your bot to follow, and running conversations with the AI so it catches up on human tone.
  • Design the outlook of your chatbot, and how you want the graphics to be. This includes matching your website aesthetic, colors, theme, and where you want it to appear on your website.
  • Test and launch the chatbot. Before making the website open to the public you need to test it to make sure it is functioning smoothly by seeking inquiries from it the way any regular customer would’ve been. Once satisfied, launch the chatbot! 

Time investment is just as important as monetary investment, giving the AI time to learn and adapt to all the data. Although this may result in AI chatbots taking longer to set up than rule-based chatbots, the benefits and results of AI make the effort all seem worth it. 

AI chat bots vs. Humans chatting agents

One of the basic questions when shifting to AI would be whether or not that is even necessary. Can AI even surpass the authenticity that humans provide? 

Comparing humans and AI may be a tricky task since it is difficult to analyze which parts’ benefits outweigh the problems. 

Humans  AI chatbots
Expensive in wages, time, etc.  Low running cost once developed
Not available 24/7  Can function at any time of the day 
Easy to train in conversation  difficult and lengthy training process
Authentic in conversation  May seem automated, losing customer trust
Inconsistent responses due to human error  Uniform and automated responses 
Limited working since only one conversation can be done at a time  Limitless operation with multiple conversations at a time 

In a realistic scenario, the best choice would be to run AI and human intelligence side by side so that both sides can use and learn from each other’s strengths. However, human intelligence would hence not be utilized as a chatting agent with customers directly but would be used as the training interface for AI as a source of its commands. 

Conclusion

AI chatbots are efficient, quick, and reliable to use. They can function on multiple chats simultaneously and have answering capabilities that can easily compete with human intelligence. If you have a large business, AI chatbots are definitely a very smart option to invest in over the intelligence of humans. In the long run it will save you a lot of money and will leave all your customers satisfied completely.

FAQ’s

What are the limitations of AI chatbots?

They may struggle with complex queries, lack emotional intelligence, and require significant initial setup and maintenance.

Can AI chatbots handle multiple languages?

Yes, many chatbots can be trained to understand and respond in multiple languages.

What AI chatbot tools can I use immediately?

Some of the best tools for creating AI chatbots include Dialog Flow by Google, Microsoft Bot Framework, IBM Watson Assistant, and Chatbot.com. These platforms make use of all the latest NLP technologies and machine learning.

Can AI chatbots understand emotions?

AI can be trained to respond to general sentiment but there is a possibility that AI may not be able to respond to complex emotive problems.

Wajiha Ghazal
Wajiha Ghazal
https://www.conceptbeans.com/

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