The Role of AI in Developing Marketing Strategies 

Anyone using the internet in today’s age is bound to have heard of the latest global rage: Artificial Intelligence. From answering any everyday question to generating pictures and writing out whole articles, the possibilities of artificial intelligence are limitless and naturally marketing strategists are no strangers to this new agent. 

Developing marketing strategies mostly refers to the commercial use of AI for promotion, advertisement, and appealing to its audience. Marketing strategists opening their arms toward AI opens the door to limitless possibilities including content generation, audience analysis, online monitoring, and much more. The role of AI in the world of commercial affairs is inevitable, becoming an agent to businesses all over the world as quickly as it entered our phones, is a change you must be open to.

What Can AI Do for Marketing Strategists?  

Practically speaking, AI is the greatest tool for anyone running a business, one software can become your whole marketing team with its limitless functionality possibilities. 

Social Media Monitoring

An aspect in which AI has already been integrated, examples like Meta AI are evidence of this being powered into some of the most used apps in the world like Instagram and WhatsApp. Similar algorithms can be trained to listen in on and monitor all the activities on social media including the focus on audience activity and social posts that help AI identify the current interests and needs of its target audience.

 Often bot accounts can be seen using viral sounds to gain popularity and greater viewership which is one of the examples of exactly what AI can do for you by monitoring social media. The power of AI showcases the lack of reliability on keywords and limited viewing but intelligence enough to blend in with its target audience.

Content Generation

Content generation is arguably the most efficient and practical use of AI in this context. AI’s abilities surpass comprehension with its limitless possibilities of generating videos, pictures, audio and even taking on the job of content writers. For all you know half of the things you come across online are a result of such generative intelligence.

This generation comes in handy when AI can come up with whole marketing schemes, circulate and curate posters, advertisements, campaigns, and much more as just one single source.

Chatbots

Chatbots have been present for a bit longer than generative AI for the general public, acting as a service bot for your consumers and attracting a larger customer base than you can imagine with the limitless power of AI to answer any queries and problems on your behalf.

The opportunities of chatbots are one to not miss purely because of the efficiency of this system. The truth of the matter is that technology is always beneficial for a brand’s image, interactive AI like chatbots is not only cost-effective and convenient but also good for marketing branding and a tool to use in advertising.

Data Analysis

In a pool of over 200 strategists, 53% claim to utilize AI for data analysis. The power of AI is not only limited to monitoring currently circulating data for conclusions but also has the capacity of predictive analysis that helps businesses stay ahead of market changes, evolving trends, and upcoming developments in their target audience’s interests.

The benefit of AI for data analysis is the capacity to monitor a considerably large pool of data over a very small period. The expansive search engine’s efficiency is unmatched by the speed of its processing which allows for smart analysis of the global market.

Advertisement Targeting

We have all once experienced the chill when an ad shows up on our social media for an item we were only talking or texting about. The skill of AI is not a stranger to such developments either. It can run an ad campaign by monitoring the activity of the individual they are appealing to. Targeting advertisements according to another person’s interests or circumstances can be done on a large scale with such expansive possibilities.

This targeting also includes personalized messages, the generic one-time curated messages lose audience interest as fast as lightning which is a concern that AI can solve within seconds by curating single and unique messages for all of its audience base and establishing a rapidly increased loyalty with its members. 

Why Shift to AI to Develop Marketing Strategies?

Anyone with a sound mind wouldn’t want to make such a drastic change in their business without thinking 5 times over. The fact of the matter is that in this scenario, the benefits are so strong that the feasibility of AI today is hard to argue against. 

1. It is Budget-Friendly 

For content creation, generation, and ideas you can easily use one of the most widely available and free AI bots available such as ChatGPT. Other uses may make use of a small investment but that in comparison to the cost of a full-time employee is peanuts. Your AI agent would do the job of a whole marketing team if utilized correctly which results in a drastic incline toward this cost-effective solution. 

2. Machine Learning

AI is purely automatic, once trained AI makes use of statistical monitoring to analyze data at an extremely precise level. This allows for greater speed, efficiency, and a vast cavern of possibilities just because AI is limitless in its learning abilities. Even upgrading automatically as it processes more data over time, machine learning is the main reason that makes humans obsolete in front of AI.

3. Flexibility and Controllability

This engine is personalizable to every company’s and every job’s needs. It is completely controllable and adaptable to upcoming predictions and trends. Curating a personalized campaign and independent advertisements per company.

4. A Wide Array of Skills

AI can easily carry out the jobs of multiple employees, one engine doing the work of analyzing, monitoring, data collection, content creation and even circulation of the campaign increases the job efficiency. This one source works at a larger scale than any other employee making it highly profitable for a company. Having access to global data can run a wide array of searches hence working at a global scale automatically increases a brand’s reach into its consumers. 

5. It is Multilingual

Lastly, the global reach of marketing strategists increases drastically when AI has a reach simply powered by its ability to function on a multilingual basis. Running ad campaigns and interacting with audiences in more than one language increases the number of people who have access to this campaign or company benefiting the company drastically. 

Moreover, the capability of NLP (natural language processing) allows the AI to detect and recognize human language even including slang and developments in spoken language while operating or monitoring social media. Not being limited to keywords allows the AI to be compatible with social media platforms at a higher efficiency and recognize language patterns readily. 

What Software Should You Use That Is Compatible With Marketing Use? 

There are multiple pre-established softwares available online for the use that marketing strategists demand. Whether as just a search engine or as a use of generative technology, here are some available options you can use:

ChatGPT

One of the most well-known AI engines to date, ChatGPT is an excellent source to use as a search engine. ChatGPT can allow you to search for any queries, come up with campaign ideas, curate marketing strategies, and as a generative source. The latest editions of chatGPT allow you to generate entire images that strategists can use to curate posters, campaigns, etc. entirely. 

Meta AI

 similar to chatGPT, meta AI is mostly found on social media applications, it is especially convenient since it can function in any chat, independently and as a group. Working as a search engine and a generative engine, meta AI is especially practical since it does not require any additional installation of apps and can function with multiple people having access to the chat. 

Content Studio

this is an extremely efficient multi-purpose app that can keep tabs on and access your social media account, post on the account, derive content, and create content on its own while maintaining the security and privacy of your data. Its smart technology even allows you to schedule posts, upload a language style, and train the AI to mimic human behavior. 

HubSpot

HubSpot is an AI engine specifically designed to meet business needs and requirements. Working as a strategist to promote your business, streamline your work, align your teams, and much more, Hubspot works as a generative as well as an organizing data engine. 

Jasper AI

 advertising themselves as a “marketing copilot” Jasper AI works with multiple features that include a chatbot, content creation, data analysis, plagiarism check, and a perfect search engine. Jasper AI is the epitome of everything artificial intelligence is used for in the context of marketing today. Multipurpose, popular and efficient. 

Conclusion 

Running from AI or turning a blind eye towards the advancement of AI at this time is not an option for upcoming businesses and strategists. Using AI does put you ahead of the game and the limitless possibilities of such use are not one to be ignored. Artificial intelligence is what runs the commercial world in upcoming years and there is no reason why this resource should not be utilized to its maximum.