Is your marketing strategy effective enough to surpass your competition? Artificial intelligence has been a part of the commercial world for a while now and every day discovers new methods of possibilities. To make your marketing strategy worth millions it is important to now hold the reins to the technology that is slowly changing the way the world works!
What does Marketing Strategy include?
Marketing refers to all of a company’s promotional efforts.
This includes:
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- Reaching an audience
- Trying to gain consumers’ attention
- Appealing to the target audience
- Increasing brand repute
- Engaging consumers
- market research
- Audience segmentation
- Promotion
Marketing strategies hence become the company’s plan of achieving a certain number of goals related to product promotion. Strategists need to keep an eye out for consumer interests and needs while deciding on which channels they want to promote their business. This analysis and approach is a general idea of what marketing strategies include.
Steps to make the perfect AI-driven marketing strategy?
Artificial intelligence could be the perfect tool for you to use in your marketing strategy. AI runs independently once set up and has features such as automated upgradation, multi-tasking, and a wide range of search capabilities. Human and artificial intelligence work side by side. The steps to make such a change are as follows.
Defining clear goals
Before choosing your AI agent, the first step towards any marketing strategy is defining your goals and what you want to achieve. This definition could include goals like increasing brand awareness, improving sales, increasing website traffic, etc.
Understanding your audience
Every product is meant to be for a specific audience frame. This could include target demographics like teenagers, working adults, married women, etc. A good strategist would make sure to study and understand its audience.
This includes familiarizing themselves with their audience’s interests, habits, lifestyles, etc to build an appealing campaign. Jobs like these can be integrated with AI alongside human expertise with tasks such as social media listening, trend analysis, etc.
Selecting the right AI tools
Various AI tools are available online for various functions and some of them might be irrelevant to your business goals. You could start by browsing the internet for your preferred tools or you could refer to a compiled list of tools we have created for you below. Each AI tool has different pricing plans and different functions which makes it imperative to understand your needs.
AI-driven data analysis
Making use of its searching capabilities, data collection technology, and predictive analysis model to come up with conclusions. The AI algorithms are extremely skilled at uncovering patterns and insights within large datasets, which might be difficult to see manually. This is used to understand customer behavior, interests, and preferences so that you can tailor your campaign accordingly.
Utilize AI’s capabilities
AI offers a generous amount of features and it is your job to now utilize those features to your advantage. Following data analysis, you could use your agent as an assistant in running social media pages, generating ideas and potential campaigns, scheduling the running of your pages, and much more.
Explore your AI’s capabilities and use it to its maximum advantage!
Testing and launching
Before completely integrating with your company, an AI model should be rigorously tested. These tests should include running your agent in potential problem-solving scenarios and asking it to carry out tasks. This allows developers to fix any bugs, make any changes necessary, and hence run a smooth campaign with the help of a fault-free AI agent.
Training and development
Lastly, although the use of AI is easily adaptable, it is important, especially in a big commercial setup to train your workers and employees for the use of AI. This allows for the workers to gain the maximum output possible from AI while maintaining work efficiency. A training session also eliminates the chances of any operative problems in the future and could be used to train your workers in ethical considerations regarding the use of AI as well.
What are the benefits of using AI in marketing?
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- Time efficient: AI works non stop at any time of the day with a speed that humans cannot match increasing time efficiency.
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- Cost efficient: the running cost of AI is extremely low in comparison to human costs which include wage costs, vacations, etc.
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- Constant upgradation: AI updates constantly and automatically which helps it generate new and fresh ideas while staying on top of market changes and trends.
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- Multi-tasking: AI can run the tasks of multiple workers at the same time without any problem. It can even be connected to various platforms and devices which allows for multi-use from one single unit.
- Enhanced personalization: monitoring human activity at a much more precise level, it can generate extremely personalized advertisement campaigns which increases customer interest.
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- Scalability: it can handle large amounts of data at a time without feeling overburdened. Having an expansive search option allows for a greater market understanding.
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- Competitive advantage: AI provides a much fresher and more innovative perspective and is ahead of human expertise. This gives your business a market advantage!
What AI tools should you use for marketing?
Customer Insights and Analytics
HubSpot
HubSpot’s customer insights and analytics features allow businesses to gain a thorough understanding of their customers. Offering advanced tools for creating detailed customer profiles, tracking interactions across various channels, and generating actionable insights through advanced analytics.
Pricing: Free plan offered, professional plan at 890$ per month
Features: Detailed customer profiles, advanced analytics, segmentation, effectiveness measurement, decision-making, strategy optimization, and customer relations.
Tableau
This software includes enhanced data visualization and analytics capabilities. Allowing you to create interactive dashboards, perform social media analysis, and share insights across organizations. Tableau offers the option to connect across multiple platforms and can even carry out predictive analysis in its data reviews.
Pricing: Varies based on user need.
Features: interactive data visualization, analytics dashboards, and real-time business intelligence capabilities
Social Media Management
Hootsuite
One of the most multipurpose social media management platforms that allows you to schedule posts, manage multiple social media accounts from one dashboard, and engage with audiences across various platforms. It even has a data analytics feature to measure campaign success and effectiveness. Additional features include generative AI and team collaborations that make this the perfect tool for you.
Pricing: Starts at 19$ a month
Features: Social media management, scheduling, analytics, and team collaboration capabilities.
Sprout Social
A very strong and promising social media management tool known for its wide library of features designed to make social media activities easier for businesses. It offers scheduling and publishing capabilities across multiple platforms, along with powerful analytics to track performance metrics and measure ROI. Additional features also include social media listening to gain audience insights and improved customer service.
Pricing: Starts at 99$ a month
Features: social media management, engagement, analytics, and listening tools for businesses
Advertising and Campaign Management
AdRoll
Collaborating with social media platforms, Adroll specializes in digital advertising and retargeting campaigns. It allows users to create and manage ads across multiple channels, alongside engaging consumers enough to turn them into permanent customers. Offering precise audience targeting options, leveraging customer data to reach specific demographics and segments effectively.
Pricing: Varies based on user need.
Features: retargeting, prospecting, and AI-driven optimization for digital advertising campaigns.
Google Ads
A comprehensive advertisement agent that allows you to create and manage ads across Google’s extensive network, including multiple different kinds of campaigns. It even offers sophisticated targeting options that can be based on multiple specific characteristics allowing for an effective and unique campaign. Additionally, google ads function in variable advertisement types from only slogans to entire video campaigns!
Pricing: Varies based on user need.
Features: keyword-targeted advertising, display network placements, remarketing campaigns, conversion tracking, and performance analytics
To Wrap Up
AI offers limitless options in building your strategy and there are many ways to integrate it based on your needs, the only difficult task in executing this is finding out your goals. The only main steps that follow this are understanding your audience, selecting tools, data analysis, and testing. AI does half the work you need for you from the click of a button so why not utilize its ability?
